Whataburger brings bold flavors to Wheeler Lake with fourth-consecutive Elite Series sponsorship

Whataburger brings bold flavors to Wheeler Lake with fourth-consecutive Elite Series sponsorship

BIRMINGHAM, Ala. — For the fourth consecutive year, Whataburger, the beloved burger chain known for bold flavors and fresh ingredients served up just like you like it, has signed on as a Bassmaster Elite Series tournament title sponsor. The 2024 Whataburger Bassmaster Elite at Wheeler Lake will be held June 13-16 in Decatur, Alabama.

“At Whataburger, we’re all about creating memorable moments, and that’s exactly what we’ve been able to do with the Bassmaster Elite tournament over the last four years,” said Whataburger Director of Sponsorships Jeff Altman. “Wheeler Lake is a prime location for these anglers and their families and fishing fans from all over to enjoy a day at the lake and celebrate afterwards at their nearest Whataburger. It’s truly a special experience we’re proud to be a part of.”

The last B.A.S.S. event to be held on Wheeler Lake was the May 2023 St. Croix Bassmaster Open presented by SEVIIN, where Wisconsin pro Adam Rasmussen won with 54 pounds, 15 ounces. Wheeler is the second-largest lake on the Tennessee River in northern Alabama and stretches 60 miles from Guntersville Dam to Wheeler Dam near Rogersville. Stumpy flats and creek channels are popular areas to find bass midlake, while the lower end features steep banks and long points.

Whataburger locations in nearby Decatur, Athens, Florence and Huntsville will keep anglers and fans fueled up on their way to the free, family-friendly Elite Series Outdoors Expo at Ingalls Harbor in Decatur, held in conjunction with the Elite Series event. The Outdoors Expo will bring together fishing and Whataburger fans alike to learn about exciting new menu items and play games to win prizes at the Whataburger tent.

“We’re very excited Whataburger is serving as title sponsor for the Bassmaster Elite at Wheeler Lake,” said B.A.S.S. CEO Chase Anderson. “The Wheeler Lake event is always a very popular stop for tournament anglers. North Alabama is bass fishing country, and we look forward to welcoming fishing fans from the area. The Whataburger partnership is a great fit for everyone, and we always enjoy their on-site presence where they share the Whataburger experience and promote North Alabama’s Whataburger locations.”

Live coverage of all four days of the Whataburger Bassmaster Elite at Wheeler Lake starts Thursday, June 13 on The tournament will air on FS1 on Saturday, and, for the first time, coverage of an Elite Series event will be available on FOX on Sunday. For more information, visit

About Whataburger

Whataburger serves up Goodness 24/7. Our original recipes are made to order, just like you like it, and we pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 15-state footprint and over 1,000 restaurants. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re among QSR Magazine’s Best Brands to Work For in 2023 and consistently win culture excellence awards, including Top Workplaces 2023. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at Just hungry for a great meal? Download our app on iOS or Android to order ahead. Shop Whataburger-branded merchandise and selected sauces, including our famous Fancy and Spicy Ketchup, at and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.

About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (, TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors.