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Walther Launches "Beyond the Counter" Video Series

Walther Launches “Beyond the Counter” Video Series

Green Top Outdoors Featured as First Video of Walther’s New Series

FORT SMITH, Ark. – Walther Arms, Inc. launches Beyond the Counter, a video series that takes viewers on a journey of discovering fascinating stories and the human side of some of the nation’s most renowned firearms retailers. In the first video of this series, Walther features CEO, Blaine Altaffer, along with Pat Hopkins, who has been with Green Top Outdoors for 54 years.

Green Top Outdoors first opened in 1947 selling gas, basic groceries, fireworks, and live bait for anglers. Over the years, the business saw many changes that led it to be the one-of-a-kind outdoor headquarters it is today, but one thing remained the same: their dedication to great customer service and providing a positive experience for everyone who walked through their doors.

“The magic at Green Top Outdoors is a combined 1,250 years of experience, focus, and a passion for the outdoors. Our team makes sure we are consistently doing things the right way, which is with the consumer in mind first and foremost,” said Blain Altaffer, CEO at Green Top Outdoors. “By building lasting relationships with our consumers and retail partners, like Walther, we are able to provide an exceptional experience every single time.”

Beyond the Counter is not just a series about firearms and gear; it’s about the people who make these stores special.

“The stores in this series are more than just retail spaces. They are hubs of knowledge and expertise. Customers come not only to make purchases but also to seek advice, share stories, and be a part of a community of like-minded individuals,” said Nick Gutierrez, dealer/buy group channel manager at Walther Arms. “We don’t always know the stories and experiences that have shaped the people behind the counter, but every one of them plays a vital role in helping our industry grow and to be a resource for those who might not know anything other than they want to try something new. Our goal with this series is to showcase the men and women who deserve to be recognized and celebrated for their efforts and initiatives on behalf of our company.”

In the coming months, the Beyond the Counter series will uncover more stories from behind the counters of trusted firearms retailers across the country.

About Walther

“It’s your DUTY to be READY” is a message of sincerity that Walther must build the best performing firearms. It is a message to every shooter who understands the importance of firearms safety and the inalienable right to bear arms. It is a message to clearly and concisely show that Walther is doing everything in its power to support shooters everywhere with not just the absolute best in firearm innovation and performance but also access to the best training and informative firearms community. History has shown Walther’s dedication to this message, beginning in 1886 and continuing today, with the innovative spirit that builds off the invention of the concealed carry gun by creating duty grade weapons such as the PDP and world-class rimfire products such as the P22 and WMP. Walther will continue its long tradition of technical expertise and innovation in the design and production of firearms to meet the demands of any customer. Excellent service and superior quality will continue to be benchmarks of Walther’s success.

PR/Media Contact:

Laci Warden, Fire and Lace Consulting

fireandlaceconsulting@gmail.com

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