Under Armour and Bonefish & Tarpon Trust Celebrate Continued Partnership with Deck Boot Launch at ICAST

Under Armour and Bonefish & Tarpon Trust Celebrate Continued Partnership with Deck Boot Launch at ICAST

Under Armour is proud to announce its continued partnership with Bonefish & Tarpon Trust (BTT). This year, at ICAST, the world’s largest sportfishing trade show, Under Armour will introduce the UA Charged Shoreman Deck Boot. Alongside this launch, the first 200 attendees who donate a minimum of $25 to Bonefish & Tarpon Trust will receive a free pair of Shoreman Deck Boots while supplies last.

The all-new UA Charged Shoreman Deck Boot, engineered from the ground up, exemplifies Under Armour’s unwavering commitment to product and technological innovation, which is deeply embedded in the brand’s DNA. As the lightest deck boot on the market at under 15 ounces, it offers unmatched performance, combining comfort, durability, and advanced technology. Features include a flexible upper with integrated heel pods for a secure fit, an ASTM-rated, non-marking, slip-resistant rubber outsole for superior grip, responsive Charged Cushioning®, and ultimate waterproofing with a dual-layer moisture barrier. Attendees can receive their free pair of Shoreman Deck Boots, while supplies last, starting at 9 a.m. on Wednesday, July 16th, at Under Armour’s ICAST booth (#5120) after making a minimum $25 donation to BTT.

For more than 25 years, BTT has been at the forefront of science-based conservation, working diligently to protect and restore marine habitats in Florida and across the Caribbean Basin. The organization’s partnership with Under Armour highlights a shared commitment to preserving our planet’s valuable water resources and the diverse species that depend on them.

“This collaboration with Under Armour will further BTT’s mission to conserve the recreational flats fishery and the diverse habitats on which it depends,” said Jim McDuffie, BTT President and CEO. “The awareness and support generated will significantly aid our work at the Rookery Bay National Estuarine Research Reserve, which includes projects to restore vital wetlands and conserve mangroves.”

About Under Armour

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit

About Bonefish & Tarpon Trust

Bonefish & Tarpon Trust’s mission is to conserve bonefish, tarpon and permit—the species, their habitats and the larger fisheries they comprise. BTT pursues this mission across the southeastern US, Gulf of Mexico, and Caribbean through science-based conservation, education and advocacy. To learn more, visit:

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation, passion sports, and farm & ranch sectors. For more information, please visit