SMITH Launches First-to-Market ChromaPop Glass Polarchromic Lens Technology

Proprietary Innovative Lenses Debut in Best-Selling Guide’s Choice and new Hookset Sunglasses

Innovating across performance eyewear for almost 60 years, SMITH is excited to announce its newest evolution of ChromaPop™ lens technology with the first-to-market debut of ChromaPop™ Glass Polarchromic lenses that merge top-tier eyewear technologies including polarized glass, photochromic adaptability, and SMITH’s proprietary color, clarity, and definition-enhancing lenses.

Available in two self-adjusting lens tints – Yellow Blue Mirror and Brown Green Mirror –ChromaPop™ Glass Polarchromic lenses combine the glare-free benefits of advanced polarization with UV sensitive technology that adapt to changing light conditions to provide the right amount of coverage. Both versions change from category 2 (20-23% VLT) to category 3 (11% VLT) depending on available light, making them the ideal choice for all-day adventures on the water when starting or ending in low light is likely.

ChromaPop™ Glass Polarchromic lenses are highly scratch resistant, offer incredible optical clarity, and include smudge and moisture resistant coatings for easy cleaning and clear vision. The lenses are currently offered in the best-selling Guide’s Choice sunglass and the newly debuted Hookset sunglass, both purpose-built and designed for on-water performance including angling, boating, and a variety of watersports.

The Guide’s Choice and Hookset with ChromaPop™ Glass Polarchromic lenses (MSRP $305) are available now at and select specialty retailers worldwide.