SLG2, Inc. has officially released its 2024 Second Quarter Report. Contained in the report are attendance, engagement and quantitative details from the field, as well as historical information and references. The Q2 2024 report highlights an enduring commitment to delivering exceptional experiences to event guests. SLG2, Inc is proud to showcase top-notch products in collaboration with Bass Pro Shops, as well as a variety of leading partners, that has resulted in another quarter of outstanding achievements.
In the 2nd Quarter of 2024, SLG2, Inc. experienced record attendance with just under 1,500 guests participating in Shoot Like A Girl, Safe LivinG and Hunt Like A Girl experiences. The team traveled to Grand Prairie, Texas for the Bass Pro Shops Grand Opening, and had 436 guests come through despite the 120 degree heat index. The SafeLivinG experience also had a presence at the Atlanta Women’s Expo for the first time. Additionally, the team was able to exhibit on the show floor of the National Rifle Association’s Annual Meeting expo, and founder Karen Hunter received the Golden Bullseye Award for Woman of the Year. To wrap up Q2, the team was also able to host a women’s turkey hunt in Oklahoma as part of the Bass Pro Shops/Cabela’s Club VIP Experience.
The report also sheds light on the impact of SLG2 Inc.’s experiences on guests’ attitudes towards firearms. An impressive 34% of guests reported an improved attitude or opinion of firearms after their engagement with SLG2 Inc. 59% of guests already held a positive attitude towards firearms prior to their participation. One guest, Angelica of Grand Prairie, TX, stated “I came in with some reservations about guns, but Shoot like a girl completely changed my perspective. Their focus on safety and responsible gun ownership was truly impressive. They patiently taught me proper handling techniques and took the extra time to let me try different firearms to find the right fit. This personalized approach made me feel incredibly comfortable and confident.”
“Our 2nd Quarter Report further showcases our commitment to bringing the shooting sports to everyone in a safe, fun, interactive way,” said Karen Butler, founder and president of SLG2, Inc. “With both the hard work of our team and the dedication of our partners, we’ve been able to capture incredible user data to share in our industry—and countless personal and heartfelt stories along the way.”
The digital realm proved to be a significant platform for SLG2 Inc.’s outreach, with the company reaching a potential 2.3 million people through media coverage. Instagram and Facebook pages witnessed a combined total of 1,460 posts, garnering 443,000 impressions, 17,600 engagements and 1,220 link clicks.
The data presented in the report is compiled from a survey sent to guests who visited Shoot Like A Girl and/or Safe LivinG in the 2nd Quarter of 2024. The survey was distributed to guests at least three weeks after their experience with SLG2 Inc. and reflects data as of August 6, 2024; with a Confidence Rate of 95% and a 7% Margin of Error.
For more information about SLG2, Inc. and its brands, please visit shootlikeagirl.com and SafeLiving2.com.
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About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
