New B2B event educates buyers about overland trends, companies and products serving surging participation
Overland Expo, the premier overlanding event series in the world, today announced it will host the first Buyer Summit May 15-16, a trade- only event including exclusive programming, networking, and education sessions. It will take place in conjunction with Overland Expo West at Tuthill County Park in Flagstaff.
Specifically, the Buyer Summit is designed for North American buyers interested in expanding their knowledge about the evolving overland category in order to enhance their customers’ online and instore experience. Attendees will hear from industry experts about the most relevant consumer trends, product highlights including technology, hardgoods, soft goods and see the latest automotive advances.
“With the overlanding participation exploding in the U.S., the Buyer Summit enables retail decision makers to have the best possible data at their fingertips to leverage this trend in order to drive sales,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “Guests will experience two days of cross-industry business networking, workshops and a matchmaking platform pairing manufacturers exhibiting at Overland Expo West with buyers. Staging this new industry event at the same venue of the world’s most respected consumer overlanding gathering only strengthens the overall community.”
“The Overland Expo Buyer Summit is an important business gathering that will drive the overlanding category forward,” said Paul May, founder of Equipt Expedition Outfitters in Salt Lake City. “This meeting will enable buyers and brands to discuss industry trends, exchange information about best practices, and look at solutions for increasing participation and to introduce the overlanding experience to more consumers. Hosting this new event just ahead of the consumer portion enables attendees to share their learnings with overlanding enthusiasts immediately. We have been with Overland Expo since the start and have been privileged to watch it grow into the premier Overland Event in the U.S. This addition reinforces the fact that Overland Expo is ‘the’ place to be.”
In addition, the Buyer Summit includes a strong base of automotive aftermarket buyers and a new group of outdoor recreation industry professionals. For more information, visit overlandexpo.com/summit for more information.
The schedule for the Buyer Summit at Overland Expo West includes:
May 15: Welcome dinner, networking opportunities and campfire stories
May 16: Education sessions and tailored content for retail buyers and distributors. Topics will include: merchandising, ecommerce, and market research including demographics of the overland consumer.
