NEXTORCH Hires Jordan Brothers as VP of Sales & Marketing

NEXTORCH Hires Jordan Brothers as VP of Sales & Marketing

Cleveland, TN –– NEXTORCH Industries, one of the world’s leading manufacturers of illumination tools and specialized equipment for law enforcement, first responder, tactical, and outdoor applications, is proud to announce they have hired Jordan Brothers as Vice President of Sales & Marketing for the North American Market.

“Jordan brings with him extensive knowledge of the industry and products, and an established relationship base to NEXTORCH,” said Robin Liang, President & Founder of NEXTORCH.

“He is an accomplished, results-oriented professional with a deep experience in sales, marketing, and strategic management. He also has a strong track record of scaling brands while improving efficiency, productivity and profitability. The leadership and vision that Jordan brings will serve him well in his new role.”

Brothers will oversee all marketing functions of NEXTORCH in North America with a direct focus on developing an extensive channel marketing program to drive consumer awareness at the dealer level. On the sales side, he will be responsible for planning, implementing, managing, and overseeing the company’s overall sales strategy in the North American market.

Prior to joining NEXTORCH, Brothers has spent the last decade in sales and business development roles across many of NEXTORCH’s key markets. Most recently, he spent 5 years with Crescent Sock Company as a National Sales Manager and then Director of Business Development. Prior to that he was a Channel Sales Manager for Outdoor Edge Knives, pioneering their sales into the hardware market.

“NEXTORCH has an incredible product line and a second-to-none reputation for quality and innovation on the international tactical and law enforcement stage,” said Jordan Brothers, Vice President, Sales & Marketing NEXTORCH USA. “I’m excited to help increase the sales and marketing growth for this state-of-the-art brand.”

NEXTORCH is a manufacturer of professional portable lighting products for law enforcement, hunting, tactical, outdoor & everyday carry. Their designers have real-world experience and are guided by the pursuit of solving real-world problems. They do so by continuously improving their products through rigorous testing in their state-of-the art R&D and testing labs, and by participating in law enforcement training and outdoor survival courses to receive real-world feedback from their testers. Each product is tested in the most demanding conditions on earth so they know every product that carries the NEXTORCH name is up to whatever you can throw at it. NEXTORCH works with many of the industry’s most knowledgeable experts in the lighting and low-light operations fields, and not only strive to craft the most functional products on the market, they also want to share the expertise they’ve gathered along the way. NEXTORCH is one of the founding members of PLATO (Portable Lights American Trade Organization), and one of the world’s leading R&D powerhouses and manufacturer of flashlights.

If you’re looking to add NEXTORCH’s innovative and industry-leading products to your sales portfolio, please visit for information on how to become a dealer.

To learn more about the complete product offerings from NEXTORCH, please visit: or follow them on Facebook Twitter or Instagram


With an in-depth understanding of their customers’ needs and preferences NEXTORCH focuses their state-of-the-art research and development resources to create the finest high-performance equipment possible. Through their relentless commitment to product innovation, they have earned more than 150 patents and numerous industry awards. And in doing so earned the loyalty of professional end users in more than 100 countries. If you only trust the best, trust NEXTORCH.

Media Contact:

Harris Global Marketing & Communications

Joel Harris –