Next Generation EXCELER

Cypress, CA – DAIWA is extremely proud to introduce significant improvements to its ultra-popular EXCELER family—reels that offer striking good looks, smooth performance, confident drag, and more for around $100—in sizes from 1000 to 6000.

“We kind of went back to the drawing board with the EXCELER,” says DAIWA Senior Marketing Manager, Marc Mills. “First, we upgraded to a carbon fiber body—ZAION V—so the new version is lighter than current EXCELER models for comparable sizes.”

Mills continues: “We also went to an AIRDRIVE ROTOR, so rather than an air rotor, AIRDRIVE ROTORS are much lighter. We also changed the bail to a thinner, lighter (yet solid) AIRDRIVE BAIL. We selected a solid bail wire for its rigidity and resistance to bending during normal use; the thinner, smaller wire is also lighter, which reduces the weight of the rotation, thus reducing the weight of the reel.”

Countless anglers spanning the globe have proved it: The original EXCELER LT is a smartly-priced reel that can match the performance of many more expensive models.

While the previous generation featured Carbon Light Material—the next generation sports a ZAION V body for lighter weight and greater rigidity.

Its machined aluminum handle is a comfortable, strong connection to the main gear of the spinning reel. And the retooled EXCELER is extremely smooth utilizing 5 ball bearings and 1 roller bearing to maximize performance.


  • NEW! ZAION V Body (3%-5% lighter than current model)
  • Machined aluminum screw-in handle
  • Ball Bearing-Supported Advanced Tournament Drag (ATD™)
  • Gear ratios between 5.2:1 and 6.2:1
  • Line-Per-Turn: 25.5-inches (1000 size) to 36.2-inches (6000 size)

MSRP $99.99-$119.99

In a world of you get what you pay for, the re-designed EXCELER spinning reel family gives you more design technology and concept than reels twice the price.

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at