Denver – MyOutdoorTV, the world’s premier streaming service for outdoor lifestyle content, was recently awarded a FAXIE award in 2023 Cable FAXIES for PR/Marketing for its “What’s Your Motivation” print, video, and social media consumer campaign. The creative was brought forth by MyOutdoorTV’s (MOTV) parent company Outdoor Sportsman Group’s in-house marketing and creative services team. The brand awareness campaign was placed on linear television, in industry publications and websites, and on social media platforms.
“The campaign’s objective was to go beyond selling the unique features and benefits of MOTV and begin building a deeper connection,” said Kelsey Arms, Executive Director Brand Marketing & Solutions. “MOTV’s goal is to reinforce the brand which goes beyond simply selling subscriptions and rather inspires its customers who live the outdoor lifestyle.” “Our creative services team is a small, collaborative in-house agency responsible for producing nearly 20,000 pieces of promotional content annually for our many brands, businesses and stakeholders. We’re proud to accept this award on behalf of OSG, its family of producers who create content that we love to promote and its proud, passionate audience that we love to connect with every day,” said Garth Franklin, Group Creative Director.
The multi-media campaign focuses on the aspirations of everyday outdoorsmen and women and asks the question “What’s Your Motivation?” as it features powerful action scenes from Outdoor Sportsman Group’s hunting and fishing programming. The copy features everyday phrases that are humorously juxtaposed with the visuals in the ads and in the commercials. The foundation of the brand messaging is the striking use of type to emphasize the letters MOTV within the MOTIVATION key word.
The “What’s Your Motivation?” campaign positions MOTV as a company that intimately understands the dreams of outdoor enthusiasts — and motivates the audience to realize them.
The FAXIES, created by cable-industry publication, Cable FAX, honors excellence in public relations and marketing in the industry. Learn more about the 2023 winners here.
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About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global subscription streaming service from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, the entire Hunters Video library, exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category-leading outdoor magazines, such as: Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including: OutdoorChannelPlus.com. MOTV is available in English, French, German, Swedish and Danish. Subscribe to MOTV at www.MyOutdoorTV.com , as well as the following streaming platforms: Apple IOS (iPhone and iPad), Android (phone and tablet), Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV and LG SmartTV. MOTV is available in 162 markets worldwide.
MEDIA CONTACT:
Outdoor Sportsman Group | OSGPress@outdoorsg.com
