The High-Tech Texan® To Join The Spirit’s Ambassador Team.
Papa’s Pilar Rum is thrilled to announce its partnership with radio personality Michael Garfield, also known as The High-Tech Texan ®. With his award-winning show reaching millions of listeners, Papa’s Pilar Rum eagerly anticipates the next chapter in this collaboration.
Kyle Groth, EVP Digital Strategy & Corporate Development of Papa’s Pilar Rum, expressed his enthusiasm saying “We have been longtime fans of Michael Garfield, his work and commitment to his listeners in the Houston, Texas area and beyond. Partnering with Garfield not only positions Papa’s to reach an even broader audience but also enables us to share our brand’s core principles and message while continuing to support literacy and conservation efforts nationwide.”
Founded In 2013, Papa’s Pilar Rum was created in partnership with the Ernest Hemingway family. Papa’s is born of a complex creative process inspired by Hemingway’s artistic expression. Aptly named after Papa, and his boat, The Pilar, our award-winning ultra-premium spirit reflects rum’s gutsy roots.
“I’m humbled to be partnering with a brand like Papa’s Pilar Rum,” said Garfield. “Spirits are about stories, and Hemingway was one of the best storytellers.”
For over two decades, Garfield has been entertaining and enlightening his listeners as The High-Tech Texan®. His show can be heard locally on KPRC-AM (Houston, Texas) and around the world on iHeartRadio. The former QVC host reaches millions, and he shares his unique take, comments and reviews on consumer products and services including technology, autos, travel, fashion, spirits and food.
As brand ambassador and friend of Papa’s Pilar Rum, Garfield will provide sampling opportunities, on-premise promotions, help create signature drink recipes, social media integration and more. Stay tuned for further information on where you can meet The High Tech Texan and raise a toast with Papa’s Pilar Rum in Houston and beyond.
Garfield’s popular podcast can be found on Spotify, Google, Apple, Anchor and more. To learn more about Garfield, visit HighTechTexan.com.
About Papa’s Pilar Rum
Papa’s Pilar Rum – in its Dark, Blonde, Sherry-finished, and Rye-Finished flagship expressions – is an ultra-premium, artisan-crafted rum inspired by Ernest “Papa” Hemingway, an author, explorer, story-teller, conservationist, bon vivant and Key West local who is celebrated for what he was not: a spectator. Papa’s Pilar’s expressions are born of hand-selected, multi-sourced rums and are artfully blended by Master Blender, Ron Call. Hemingway Rum Company’s Key West distillery, home of Papa’s Pilar Rum, is located in a historic building just yards from where Hemingway used to dock his beloved boat, the Pilar. In addition to the working distillery, the building also includes an experience center, innovation lab, trading post and tasting room. Papa’s Pilar was developed in conjunction with Ernest Hemingway’s estate, and the Hemingway family graciously donates a portion of its proceeds from Papa’s Pilar Rum to charity. Papa’s Pilar is a proud member of the Distilled Spirits Council of the United States (DISCUS). For more information, visit the website or follow Papa’s Pilar on Instagram @papaspilar.
