Jumbo Lure for Jumbo Fish

Jumbo Lure for Jumbo Fish

ORLANDO, Fla – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win the Best of Category award for Freshwater Soft Bait at ICAST 2023.

Going where no glide bait has ever gone, the all new scientifically built Berkley PowerBait Nessie allows anglers to fish a big profile glide bait where no big profile bait has ever been able to reach. Allowing anglers to skip, slide, and cast this bait into uncharted water – the PowerBait Nessie is the bait needed to trick the fish of a lifetime that’s lurking in the most challenging of hiding spots.

Available in three different sizes: 5-inch, 7-inch, and up to 9-inches, the PowerBait Nessie presents a big profile bait, with PowerBait infused taste, which is able to be retrieved at various speeds and cadences due to the stabilizing fins that keep the bait running consistent at all times. With a mesh reinforced joint and hook retention clip, the bait’s durability and efficiency are never in question when anglers are looking to catch a fish of a lifetime.

Allowing anglers of all skills to fish it with ease, the Powerbait Nessie unlocks an entirely new and unique use of a glide bait for avid and experienced anglers. In addition, the PowerBait Nessie comes in several custom painted finishes to match any forage profile, showing fish a carbon copy of the real thing. Paired with a sticky sharp Fusion19 treble hook, anglers now have the ultimate bait to catch the fish of a lifetime.

• Soft-bodied glide bait design featuring Berkley’s famous PowerBait flavor
• Mesh reinforced joint provides durability while allowing for free range of motion
• Stabilizing fins for consistent action
• Hook retention clip keeps treble hook secured to the body – suited for keeping the hook in place when skipping under cover
• Premium features and components for ultimate performance and durability
• Sticky sharp Fusion19 treble hook
• Custom painted forage matching finishes
• Slow sinking
• Designed in the Berkley Lab with Berkley pro Mike Iaconelli

“This bait has taken an entire team effort for the past three years, making the action and componentry perfect to bring the Nessie to life.” said Berkley’s Associate Category Manager of Bass Bait, Nathan Ragsdale. “We’ve entered a challenging but thriving big bait market with a bait that provides avid anglers and big bait fishermen with yet another tool to present to fish that never have seen such a presence under docks, overhanging trees, and more. We’ve released an improved fish-catching, PowerBait taste infused design to anglers who desire a big profile bait that is easy to fish and has a friendly price tag. We are extremely proud of this bait and its introduction to the lineup of Berkley’s fish-catching toolbox.”

Sizes: 5-inch • 7-inch • 9-inch
Colors: Golden Shiner • Hitch • Perch • Hickory Shad • Rainbow Trout • Shad • Voltage • Burnt Bone • Raw • Green Pumpkin

MSRP: $7.99 – 5-inch • $9.99 – 7-inch • $12.99 – 9-inch
Available: September 2023

To learn more about Berkley Fishing, click here.

For more information about the 2023 new products from all the Pure Fishing brands, including downloadable press releases, spec sheets, images and logos, go here.

About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.