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Italy’s Trerè Innovation Introduces TITICI® Bikes to the U.S. Showcasing 60 Years of Handmade Craftsmanship

Plate Absorber Technology (PAT) Reduces Vibration by 18% Announces Head of U.S. Sales

Marblehead, Mass.  – Trerè Innovation, a global leader in sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, today introduced TITICI handmade bikes in the U.S. Since its inception in 1961, the TITICI factory has stood as a pinnacle of Italian cycling excellence, bringing together time-honored craftsmanship, materials, and state-of-the-art innovation. TITICI provides a diverse range of bike models, including road, gravel, mountain, e-mountain, and e-gravel bikes designed for the evolving needs of today’s cyclists.

TITICI’s proprietary Plate Absorber Technology (PAT) has an 8 MM crossbar that has a specially shaped horizontal tube that tapers off to become a single sheet of carbon. As a result, vibration is reduced by up to 18%, for greater comfort and safety, without altering the rigidity required to ensure reactivity and racing performance.

“TITICI bikes are engineered with precision and a strong attention by the most talented craftsmen and women in the world,” said Marco Redini, Trerè Innovation CEO. “The success of TITICI throughout Europe prompted us to bring the brand to the U.S. so that others can enjoy the style, technology and benefits of the engineering of TITICI bikes.”

TITICI provides cyclists with a custom-made experience, tailoring each bike to its owner. Its frames are tailored to body measurements, ensuring a cycling journey that aligns to each individual. Cyclists can customize their bike choosing their paintwork for a personal experience.

U.S. Team

Steve Thomas, has 30 years of experience in the bike and boating industries, has joined TITICI as U.S. sales manager. Prior to TITICI, Thomas worked with Jamis Bicycles, Jamestown Distributors, Parlee Cycles, and Laserperformance.

“As cycling grows in the U.S., I have no doubt that consumers will welcome TITICI with open arms,” continued Redini. “TITICI handcrafted bikes have a blend of new technologies and functional artistry, uncommon in the U.S. marketplace. We look forward to introducing TITICI to U.S. cyclists.”

TITICI is actively looking to establish dealerships across the United States. Please reach out to Steve Thomas for more information.

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