On the 124th anniversary of Ernest Hemingway’s birthday, Papa’s Pilar Rum launched their inaugural exclusive release, Ernest. In less than five hours, the limited edition run of this highest-end expression in the brand’s portfolio sold out online. In under 24 hours, more people opted into the waiting list for the next rendition of Ernest than the total number of original bottles made.
“Last week, we embarked on a new journey with the launch of our inaugural exclusive release, Ernest,” said Steve Groth, Papa’s Pilar Rum, CEO and Co-Founder.
In 2013, Papa’s Pilar Rum was founded in cooperation with the Ernest Hemingway family. The goal from inception was to create a rum as bold, yet nuanced as Hemingway (aka: Papa) himself, Papa’s is born of a complex creative process inspired by his artistic expression. Aptly named after Papa, and his boat, The Pilar, our award-winning ultra-premium spirit reflects rum’s gutsy roots.
Ernest embodies the spirit of adventure and the literary brilliance of its namesake. This limited expression of this remarkable rum represents the culmination of a decade of unparalleled craftsmanship. Crafted with the utmost precision by 7th Generation Master Distiller, Ron Call, Ernest is the result of the blending of the finest rums meticulously selected from Central and South America to create one exquisite blend.
“We are beyond humbled by our customer’s unwavering support,” said Groth. “Your incredible response to this and our many other special releases reaffirms to us that we must be doing something right. And with that, we promise to keep delivering more unique, high-quality expressions for years to come.”
“For all of our global influencers, outdoor enthusiasts, conservationists and adventurous spirits, our team, like you all, will continue to work tirelessly in our efforts to support conservation and to make the outdoors a better place for all of us to enjoy,” added Groth. “Your passion fuels our dedication to this craft and everything that we do. We remain committed to crafting exceptional rums that not only ignite your senses but also activate your spirit of adventure while creating unforgettable memories.”
For more information on Ernest and Papa’s Pilar Rum’s commitment to conservation, visit:
• Ernest: https://www.papaspilar.com/pages/ernest
• Conservation: https://bit.ly/3O4uuyP
About Papa’s Pilar Rum
Papa’s Pilar Rum is an ultra-premium rum brand whose blends are hand-selected and artfully blended by 7th generation Master Distiller Ron Call. All four of Papa’s Pilar flagship rum offerings, the dark rum, blonde rum, sherry-finished rum, and the rye-finished rum are molasses based and undergo a Solera blending process. The brand was created alongside the Hemingway family to celebrate his life as a captivating adventurer and his “Never a spectator” mindset. The Papa’s Pilar Distillery & Experience Center is located in Key West, Florida where they offer tours, cocktail classes and rum tastings. The Hemingway family & Papa’s Pilar Rum have collectively contributed millions of dollars to causes & communities that advance literacy, water conservation, reef restoration and other worthy initiatives that would make Papa proud. For more information, visit the website or follow Papa’s Pilar on Instagram @papaspilar.