Share Celebrates 25th Anniversary Celebrates 25th Anniversary

Twenty-five years ago, the world’s first firearms-centric auction marketplace was launched. offered firearms and outdoor enthusiasts a safe and secure place to buy and sell goods.

In the two and a half decades since, what began as an auction-based platform has evolved to offer buy it now pricing, Take a Shot offers, Buy Now button on manufacturer websites and self-service seller advertising. Buyer and Brand Stores, coupon and rebate centers and an editorial department have followed.

Looking ahead, the site will soon launch multi-item cart capability along with other new functionalities designed to make the site easier for buyers and more efficient for sellers.

“We’re celebrating the past 25 years, which have gotten us to this point,” said Jared Smith, chief executive officer. “But we’re also deeply focused on how we improve over the next few months. Over the next few weeks, you’ll see these updates rolling out and we believe these will continue to make the premiere marketplace for all things outdoors.”

Launched in 1999 as a response to eBay’s rejection of firearms and firearm-related auctions, has led the way in listing capabilities, breadth of products and cutting-edge cybersecurity. What began as a way for individuals to buy and sell, has become one of the most powerful sales engines for FFL dealers, retailers and manufacturers.

Sellers have come to rely on to help connect them with a nationwide pool of federal firearm license holders, ensuring a safe, secure network to handle firearms transfers across state lines. This web of dealers helps facilitate firearms transfers that are compliant with all federal, state and municipal regulations. allows small, independent shops to reach a nationwide audience of consumers, and helps buyers across the U.S. access the newest products the second they are available. For collector’s, offers the most hard-to-find firearms and accessories, with future plans designed to make it an even more valuable tool.

In late 2023, marked its one-billionth listing, with more than 36 million items listed since. It truly is the world’s largest marketplace for firearms and accessories.

“We celebrated the anniversary at SHOT Show, but we’re not really big on looking to the past,” Smith said. “To remain the leader in this space, we’ve got to keep Iooking ahead, innovating and improving the site on a constant basis. The next 12 months is going to be evolutionary for certain, and revolutionary in many ways.”

To find the latest in outdoor goods, the largest selection of collectible firearms and the best deals on ammo and other accessories, please visit