CYPRESS, CA– Grady-White Boats and Yamaha Motor Finance Corporation, U.S.A. have entered a new multi-year exclusive financing agreement effective October 1st, 2023.
Yamaha Financial Services is set to become the exclusive dealer inventory finance and retail finance provider for Grady-White Boats. The Grady-White-Yamaha partnership vows to bring forth only the best dealer and customer experiences in the industry by leveraging strong finance programs, protection products, customer relationship management (CRM) and digital platforms.
“Our decades-long partnership with Yamaha has contributed to our mutual success and industry-leading customer satisfaction. This new venture with Yamaha Financial Services will continue that valuable tradition and will benefit our dealers and our customers for years to come with the synergies created, “ stated Joey Weller, Vice President of Sales.
“Grady-White’s long-term relationship with Yamaha Marine has improved our marine products, services and our brand position,” said Ben Speciale, President of Yamaha Marine Business Unit. “This is another step that will continue to enhance our brands through better support for our valued dealers.”
“We are very excited to continue our journey in delivering high quality services to the marine segment with the Grady-White relationship,” said Craig Hewitt, President of Yamaha Motor Finance Corporation, U.S.A. “It’s an honor to support their incredible brand and dealer network.”
Established in 1959, Grady-White builds saltwater-tough, versatile, and high-quality center console, dual console, express and walkaround cabin sportfishing and coastal family boats from 18-to-45 feet at its facility in Greenville, N.C. The company has been privately owned by NMMA® Hall of Fame member Eddie Smith since 1968, and is led by Kris Carroll, a 48-year company veteran and NMMA® Hall of Fame member. Learn more at www.gradywhite.com.
Yamaha Motor Finance Corporation, U.S.A. (Yamaha Financial Services), located in Cypress, Calif. and Marietta, Ga., was established in 2015 and is a wholly-owned subsidiary of Yamaha Motor Corporation, U.S.A. offering captive financing solutions to support Yamaha dealers and Yamaha customers nationwide, with retail and commercial financing as well as protection products for all of Yamaha’s diverse line of motor products.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine U.S. Business Unit, based in Kennesaw, Ga. Supports its 2,400-plus U.S. dealers and boat builds with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s Customer Satisfaction Index (CSI) award every year since its inception.
