Dometic is preparing for a series of revolutionary product launches by partnering with marketing firm, Idea Ranch. This strategic decision is an investment focused on delivering value downstream, starting with the manufacturers. Dometic is committed to growing their market share in the RV sector, and sees this partnership as a significant step in strengthening the product launch process to benefit the manufacturers, dealers, distributors and end consumers.
“The partnership with Idea Ranch is part of our continued commitment to the RV sector,” says President of Segment Land Vehicle Americas, Todd Seyfert. “They are bringing an outside perspective and deep experience with our customer base to help us clearly communicate the game changing details of these new products. Our goal with these upcoming launches is to show our customers and end-users we hear them, we care, and we want to instill trust in the Dometic brand. This is just one step in our journey toward making Dometic products the gold standard in the Recreational Vehicles category.”
In preparation for the upcoming launches, Dometic has been systematically addressing manufacturing and organizational structure to assure the highest possible quality and consistent delivery to customers and dealers alike. Not only is there resounding confidence around the new product lines, but the changes in the organization are giving teams the ability to move swiftly and proactively to better serve customers.
“Dometic is a historic brand in a segment that is positioned for incredible opportunity. Aligning the organization with their core customer base in the RV space, and bringing innovative products to market is a great combination for success,” says Idea Ranch COO Eric Barnes. “Dometic has been engaged and listening to customers while working to create revolutionary new products that address real needs. Their passion for the community of Elkhart, IN and the RV industry as a whole is palpable, and we’re looking forward to bringing it to life in messaging.”
ABOUT DOMETIC
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 8,000 people worldwide, had net sales of SEK 27.8 billion (USD 2.6 billion) in 2023 and is headquartered in Stockholm, Sweden.
About Idea Ranch
Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports, and farm & ranch sectors. For more information, please visit idearanch.com.
