Bushnell Celebrates 75 Years of Optics Built for the Pursuit

Bushnell Celebrates 75 Years of Optics Built for the Pursuit

OVERLAND PARK, Kan. –– Bushnell, an industry leader in performance optics, is proud to announce its 75th anniversary of developing innovative, affordable, and high-quality optics that enhance the pursuit of outdoor enthusiasts and professionals alike. For three-quarters of a century, Bushnell has been at the forefront of designing products that are “Built for the Pursuit” – whether that’s hunting, shooting, birdwatching or any other outdoor passion.

Since its founding in 1948, Bushnell has remained committed to its mission of providing top-notch options that deliver exceptional performance without breaking the bank. Over the years, the brand has earned a reputation for its dedication to quality, reliability and precision, making it the go-to choice for those seeking to experience life through a new lens.

From its humble beginning, Bushnell has evolved into a global leader in the optics industry. Known for decades for its dependable riflescopes and binoculars, Bushnell’s success can also be attributed to its patented technologies that reshaped the industry. The brand’s market leading innovations such as RainGuard® HD water-repellant lens coating, EXO Barrier™ lens protection and ARC (Angle Range Compensation) technology, have set new standards in optics while earning consumer trust along the way.

In addition to its focus on technology, Bushnell takes great pride in its partnerships with renowned outdoor enthusiasts and experts who share the brand’s passion for the pursuit. Prominent Bushnell ambassadors such as Michael Waddell and the Bone Collectors, acclaimed shooters KC Eusebio and Jessie Harrison and legendary hunters Will and Jimmy Primos, have relied on Bushnell optics to achieve their remarkable feats and inspire others to follow in their footsteps. Their expertise and feedback, along with that of many others, has been invaluable in reshaping the development of Bushnell’s products.

“The 75th anniversary is a significant milestone for Bushnell, and we are incredibly proud of our journey so far,” said Jim Bruno, President of Vista Outdoor Hunting and Shooting Accessories. “Our success can be attributed to our loyal customers, dedicated employees, and unwavering commitment to delivering superior optics that are built for your pursuit. We are grateful for the trust they have placed in us and look forward to many more years of innovation and excellence.”

To celebrate its 75th anniversary, Bushnell will be launching a variety of contests, social campaigns, and retail activations that pay homage to the brand’s rich heritage. Fans are encouraged to follow along on, Facebook and Instagram as the brand embarks on its next chapter of bringing to market new products that continue to exceed the expectations and redefine industry standards around the globe.

About Bushnell – Built For The Pursuit

Bushnell, a Vista Outdoor brand, has been the industry leader in high-performance sports optics for more than 70 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched. Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing and birding to stargazing. For news and information, visit or follow us on Instagram at and Facebook at

Contact: Matt Rice

Sr. Manager Media Relations

Outdoor Products

(913) 689-3713