Birchwood Casey Earns Two Gold Awards, Named Industry's Best in Shooting Target Category by Shooting Sports Retailer and Tactical Retailer

Birchwood Casey Earns Two Gold Awards, Named Industry’s Best in Shooting Target Category by Shooting Sports Retailer and Tactical Retailer

IRVING, TX – May 2024 – Since 1948, shooters of all kinds have trusted Birchwood Casey for high-quality shooting targets and related equipment proven to stand the test of time. Today, the brand remains true to its legacy of excellence and dependability, and even has a little something extra to show for it.

Having recently been put to vote in the Shooting Target category by both the Shooting Sports Retailer and Tactical Retailer Choice Awards, Birchwood Casey has proudly come away with not just one, but two 2023 Gold Awards.

Those awards include the:

2023 Gold Award, Shooting Target category: Shooting Sports Retailer

Each year, Shooting Sports Retailer (SSR) asks its readers to vote for their favorite gun, ammo and accessory brand via an online submission system, then names the top products in categories ranging from camouflage to riflescopes and everything in between. With the potential to earn Gold, Silver, or Bronze-level designation, each award is bestowed based on the collective voice of SSR readership. Being recognized with the Gold Award in the Shooting Target category for 2023 means Birchwood Casey has received the highest possible honors from this renowned group of retailers based on the brand’s product offerings.

Produced specifically for retailers in the shooting sports industry and known as the ‘voice of the independent retailer,’ Shooting Sports Retailer features original content dedicated to new gun reviews, interviews with major industry manufacturers, expert advice on business and technical matters, and much more—all dedicated to helping shooting sports retailers better serve their customers.

2023 Gold Award for the Shoot-N-C®  Target, Shooting Target category: Tactical Retailer

The Tactical Retailer Choice Awards provide the brand’s B2B audience the opportunity to vote on the top products the tactical shooting industry has to offer. Once tallied, readers’ votes translate to Gold, Silver, or Bronze awards for each recognized brand, to better aid tactical retailers in their strategic decision-making for the coming year. In the case of Birchwood Casey, voting resulted in a second 2023 Gold Award, this one for their renowned Shoot-N-C target lineup, which reveals bullet holes with bright chartreuse rings that are easily visible from extreme distances. Great for indoor and outdoor use, as well as target shooting in low-light conditions, most of these targets come complete with numbered grid lines to simplify scope adjustments on users’ tactical firearms of choice.

Published inside the pages of Shooting Sports Retailer, Tactical Retailer officially launched in 2014 as a stand-alone B2B brand. Now, the publication serves as the primary source of news and information compiled specifically for businesses that cater to the ‘black gun’ consumer, reporting on all the products and accessories that a tactical shooter demands, as well as critical advice for retailers to stay ahead of their competition

Additional details around Birchwood Casey’s 2023 Gold Awards, as well as others in these categories and more, will be announced in the May 2024 edition of the Shooting Sports Retailer publication, both in print and online.

For more information about Birchwood Casey’s award-winning Shoot-N-C® targets and their assortment of other shooting targets, or to browse the brand’s complete product lineup, visit

Learn more and check out the entire family of GSM brands at

About Birchwood Casey:

The premier provider of gear and accessories tailored to training, cleaning and transporting firearms, Birchwood Casey has been serving shooters—from competition-caliber to collectors and gunsmiths—since 1948. Dedicated to seeing both novices and experienced shooting enthusiasts through the full spectrum of learning to handle and maintain their firearm, as well as advance their technical and tactical shooting skills, the brand boasts an extensive assortment of innovative products ranging from holsters, cases and gun-care equipment, to benches, throwers, targets and more, all with a long-standing commitment to quality.

GSM Outdoors:

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