B.A.S.S. launches new members-only area of website

B.A.S.S. launches new members-only area of website

BIRMINGHAM, Ala. — B.A.S.S., the worldwide authority on bass fishing, is launching a new members-only area of its website with exclusive discounts, access to B.A.S.S.’s ultra-popular archived television shows, pro tips and more. The move comes as a direct response to requests voiced by the organization’s 500,000 members.

“In recent surveys, exclusive discounts and members-only content topped the list of most sought-after benefits for B.A.S.S. members,” said Chris Sheppard, B.A.S.S. membership director. “We listened and partnered with our sponsors to provide extra value on fishing-related purchases, opened the vault to look into B.A.S.S. history and added exclusive tips and techniques to create a members-only section of that increases the value of a B.A.S.S. membership.”

In addition to the exclusive web content and discounts from B.A.S.S. sponsors and some of fishing’s biggest brands, the annual membership to B.A.S.S. includes a subscription to the renowned Bassmaster Magazine, Rapala Bassmaster Fantasy Fishing bonus prizes, tournament eligibility and automatic entry to prize giveaways throughout the year. Plus, members are eligible to join the B.A.S.S. Nation and compete in B.A.S.S. Nation tournaments. The B.A.S.S. Nation is a global network of locally organized clubs whose members participate in and support a range of activities, including conservation initiatives, youth programs and tournaments, with the opportunity for three members to advance as far as the iconic Academy Sports + Outdoors Bassmaster Classic presented by Toyota.

Fishing fans can join B.A.S.S., renew their membership or learn more about valuable member benefits at

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About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (, TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series presented by Academy Sports + Outdoors, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Toyota.