Annual Hunting & Shooting Market Size Report Released by Southwick Associates

New Report Details the Dollar and Unit Sales Estimates for Many Hunting and Shooting Products

FERNANDINA BEACH, Fla. – The industry has been challenged with numerous demand and supply-side issues over the last few years. To help businesses understand the size of the hunting & shooting retail market, Southwick Associates has released a report estimating the more than $23 billion hunting & shooting equipment market.

After two years of unprecedented demand and supply issues, demand eased and retail inventory largely replenished in 2022. Sales were strong in the first part of the year, but softened in the last half as inflationary pressures and economic uncertainty inhibited consumer purchases. Although sales were down from the prior two years of the pandemic, NICS firearm background checks were the third highest on record, indicating a still higher than ‘normal’ year for firearm sales.

“Many of the supply challenges presented in 2020 and 2021 improved through 2022,” said Nancy Bacon, Vice President at Southwick Associates. “Although sales were down for most cateogries in 2022, many were still higher than pre-pandemic years. The new market size report will help businesses better understand the operating environment and where potential opportunities lie.”

The new “Hunting & Shooting Retail Market Size Report” includes both retail unit and dollar sales estimates of more than 80 products directly associated with hunting, recreational shooting, and personal protection. In addition to the accessories categories, firearms and ammunition markets are broken down by various attributes such as caliber/gauge, action type, the primary purpose for consumers’ purchases and more. Only equipment directly associated with hunting, recreational shooting, and personal protection are reported. Other items such as travel-related spending, real estate and indirect equipment such as vehicles are not included.

For more information on Southwick’s market size report and to view a sample report, visit Custom research into specific market niches is also available, as are reports identifying the top brands, sales by retail channel and more. To purchase a report, or to discuss any custom research needs, contact Nancy Bacon at

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing and outdoor recreation markets. For more than 30 years, Southwick Associates has established a proven reputation for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels. Visit for more information.