Element Outdoors® is excited to introduce their all-new bold look, e-commerce experience, and elevated product line for fall 2024. The Element Outdoors® Brand is known for delivering premium technical products that surpass expectations, and the Fall Collection is no exception. From performance synthetic fabric blends to Merino wool, the collection covers pursuit, activity, and climate. For the first time ever, shop a complete collection—from early season to the last bitter cold days, all in Mossy Oak® Original Bottomland®.
“Our team had a goal to build a collection rooted in performance and tradition. Working with advanced techniques and fabrics, we were able to develop a technical product with the most relied-upon brand in the industry, Mossy Oak®.” Said Brady Arview, Senior Vice President.
On August 1st, Element Outdoors® released a new brand destination to better serve its customers with the best possible user experience. The new platform and branding align with the product quality that the team at Element is committed to delivering.
“At Element Outdoors®, we exist to create quality apparel that performs beyond the hunt.” Said Chris Nallick, Vice President of Element Outdoors®. “The hunt is important to us, but it’s not the whole story. We’re a passionate group that lives a seamless lifestyle in and out of the woods. It’s essential to our brand that we embody the spirit of why we do it. It’s in our DNA. We wear our passion on our sleeve.”
The new fall collection features: ADAPT, PEAK, SQUALL, and INCLEMENT. The extensive collection is designed to outperform the terrain from the Midwest to the mountains. To compliment the lineup, solid color options will be available in Smoke and Ash Grey, Coyote Brown, and Olive.
ADAPT Series:
- The ADAPT Series was born from our desire to create a product collection that can be utilized as both a primary and secondary layer. In unpredictable elements and terrain, it’s essential to have gear that’s versatile, lightweight, and breathable. Our ADAPT Series is constructed of a 4-way stretch, lightweight poly spandex blend designed to seamlessly move with your adventure.
PEAK Series:
- Our most versatile series, in the collection PEAK, was designed to perform no matter the season. Whether you find yourself in the mountains or the Midwest, the PEAK’s articulated fit and microgrid fleece keep you warm without the weight and breathes when you need it to, from sunrise to sunset.
SQUALL Series:
Hunting around the forecast is not an option for the hardworking.?Forget the weather. The SQUALL Series was built with taped seams, DWR finish, and wind proofing to repel the elements and keep you out there when conditions are variable. This series was designed specifically for whitetail bowhunters. The Hybrid Microfleece is dead quiet, allowing you to reposition and draw without being detected.
INCLEMENT Series:
- The INCLEMENT Series was designed out of necessity. The INCLEMENT Series was designed for hunters who endure the toughest late season conditions. Our Hybrid Sherpa Fleece with PrimaLoft Silver insulation traps warmth where needed most while reducing bulk and noise for stealthy maneuverability. Never let the cold get in the way of a good sit.
“We are dedicated to redefining what you should expect from outdoor gear. Our group is committed to offering quality gear that goes above and beyond the price point.” Said President, Mark Heck.
The new branding and repositioning are aimed at the core hunting audience, with a focus on whitetail. The empowering tagline, “Geared for More™,” best defines the goal to exceed the adventure ahead and the quality you expect from outdoor gear. The new branding will appear on all new products and marketing materials effective August 1st.
About Element Outdoors®:
Element Outdoors® is not just a brand; it’s a collective of authentic and driven individuals who live an outdoor lifestyle year-round. The team behind Element Outdoors® is not comprised of designers and manufacturers; they’re individuals with a shared love for the great outdoors. We build apparel for passionate outdoorsmen who are at their best when they are in their element. At Element Outdoors®, we exist to create quality apparel that performs beyond the hunt.
Element Outdoors® – Geared for More™
