ATHENS, Ala. – January 23, 2024 – SLG2, Inc. has officially released its 15-year report and is proud to celebrate the incredible impact made during this time. Founded in 2008 by Karen Butler, SLG2, Inc. has become a trailblazer in the event marketing industry, delivering exceptional results through interactive experiences and reliable market research.
Reflecting on the journey, Butler shared, “Creating this report has reminded me of the tremendous impact SLG2 Inc. has had on me. It has brought back memories of the people I met along the way, and gratitude for my family, staff, and our partners who enabled me to take my idea and turn it into a company that makes such a difference in people’s lives. I feel blessed to have so many incredible people and companies believe in our mission to empower people to participate in shooting sports with confidence.”
The story of SLG2, Inc. began before its official establishment in 2008. Butler’s vision to introduce women to shooting sports was born out of her own experience and new found confidence. Together with her husband, Todd, they sketched out ideas on napkins and sold pink t-shirts with the phrase, “I Shoot Like A Girl” at archery tournaments in Colorado.
Today, SLG2, Inc. consists of four successful brands that cater to different aspects of the shooting industry.
- Shoot Like A Girl, established in 2008, offers women the opportunity to shoot a pistol, rifle, and bow in a safe controlled environment. It has become an iconic experience, utilizing a semi-tractor trailer virtual mobile range.
- SLG2 Consulting, established in 2018, provides market research and consulting services to develop strategies for partners.
- Hunt Like A Girl, established in 2020, empowers women through outdoor experiences, promoting the great outdoors.
- Safe LivinG, established in 2023, focuses on personal security and firearm safety.
Over the past 15 years, Shoot Like A Girl has had the privilege of hosting more than 36,500 guests in their SLG2, Inc. experiences. Archery introductions served as the foundation of the company, with a significant percentage of guests expressing interest in purchasing a bow, only 36% of guests did not plan to purchase a bow and 17% already owned a bow.
Since the addition of firearms were introduced in the Shoot Like A Girl program in December 2013, there has been an increase in sales and planned purchases of firearms. A recent survey revealed that 41% of guests have purchased one or more guns following their experience. 27% of guests have expressed their intention to purchase a firearm, while 25% already owned one prior to their experience. An overwhelming 92% of guests reported a positive impact from their experience with SLG2, Inc.
As SLG2, Inc. celebrates its 15th anniversary, the company remains committed to its mission of empowering individuals to participate in shooting sports with confidence. With a legacy of success and a bright future ahead, SLG2, Inc continues to make a positive impact on the lives of countless individuals. The 15-year report can be viewed here.
For more information about SLG2, Inc and its brands, please visit shootlikeagirl.com.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
