Burris Optics understood it had changed the game when the company introduced the new Veracity PH riflescope early last year. Since then, dedicated hunters, long-range shooters, and members of the outdoor press have put this revolutionary optic to the ultimate test — from the southern ag fields to plains and high mountains of the American West — and have come to the same conclusion: the Veracity PH is a winner.
The editors of On Target magazine also think so. That is why they have chosen the Burris Veracity PH for the magazine’s 2023 Editors’ Choice Awards.
Burris engineers developed the Veracity PH riflescope to eliminate the challenge of calculating bullet drop compensation in the field. With its innovative heads-up display, Programmable Elevation Knob (PĒK), and integrated ballistic calculator powered by the BurrisConnect App, hunters need only range the distance-to-target and rotate the PĒK elevation knob until the distance appears in the scope’s heads-up display. The ballistic profile uploaded to the scope via the BurrisConnect App then delivers the precise aiming solution for confident point-of-aim/point-of-impact performance.
“It’s not every day that a company introduces something that fundamentally transforms the way consumers achieve their goals,” said Jordan Egli, Burris Director of Marketing, “but the Veracity PH has done just that. Serious hunters have long understood that ‘guesstimation’ and ‘hold a little higher’ doesn’t cut it when a big game animal is on the line. The Veracity PH provides a fast and accurate aiming solution by simply rotating a dial — no math, no counting clicks, and no ‘hoping’ that you got it all correct when the pressure is on. We put a lot of work into the development of this riflescope, and it means a lot when gun professionals like the editors of On Target acknowledge the results.”
For more information on the Veracity PH riflescope or other Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.
